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Well the I8 is not a mainstream vehicle. It's a niche market and that's reflected in the price and the marketing strategy.
However, being an engineer, I can tell you that i8 is a technology "pusher" and that the technology and processes being developed will be used downstream, i.e. carbon fiber designs and mass production, electrical system features, driving modes (s/w), remote system management, lighting, heating, cooling etc.
None of those are perfect and ready for market but you have to start somewhere. Way back when we did not have gas stations either. It is a work in progress and BMW is trying to get at least a portion of R&D funding back. And no, it does not compete with Tesla at this pint in time but it may soon. That's all it is from my point of view.
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