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Originally Posted by wdeerfield
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Originally Posted by spuntyb
BMW has the wherewithal to *make* wagons sell if they want to. They aren't a small startup shrugging their shoulders saying, "Gosh, we may not sell that many and then where will we be?" They simply choose not to sell them here because they won't sell a fcking ZILLION of them. Plain and simple.
They don't need to be all over the streets to make sense though. It's actually nice owning/driving a unicorn. I honestly don't want that many here. But BMW does. And if they can't envision one in every driveway, they won't sell it here.
Meanwhile, Volvo imports a handful of V60 Polestars and they sell out. Merc continues to sell a 600hp wagon even though it's one of the rarest cars on the road.
BMW *could* sell wagons here. We just have to convince them to do so.
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Gas in the US is cheap and those who could use a wagon opt for the SUV. its as simple as that. And since they are already made in the US, it makes more sense to BMW. |
That thinking is the essence of the problem. Explain why Merc and Volvo sell wagons here. How could they? They also make SUVs. In fact, Volvo makes the XC90, some of which have dealer markups into the 6 figures (that people are willing to pay). So? Any idea how they also sell wagons? Because they have a history of making them. And because they make wagons that are also fantastic cars. And people continue to buy wagons, although in small numbers. BMW has a more limited history with wagons, but they can surely make a great one. And people buy them. That they won't bring them here is a matter of unwillingness, not inability.
Remember, this is the company that told US buyers they needed a 5GT, a car approximately 0 people asked for. And yet there's a new generation coming.
We all get how well SUVs sell here, but that has nothing to do with the price of tea.