Quote:
Originally Posted by The HACK
BMW already did this. Twice. They were the LOWEST margin and poorest selling ///Ms EVER. The first time only 6,291 were sold. The second time only 4,581 were ever sold. By comparison, the very limited production run Z8 had 5,703 units sold.
BMW built it. No one bought it. By the end of its production run BMW had to throw a $10,000 trunk cash in the car just to move them off the lot. I don't think BMW is dumb enough to fall for THAT again.
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I ordered my e86 M in 2006, got it after 5 months, Jan 2007. Still have it.
I've bought five other bimmers after that, currently own 4. Obviously would buy a new one without being price sensitive even though cars in Greece are seriously expensive. I would assume there are there are a few thousand of devotees in the US, let alone the rest of the world.
Had it not been for the e86, I would have probably never bought a BMW.
Can't imagine BMW factors in people like us in any business models of theirs.
I think that this type of car is value accretive to the brand far beyond sales figures suggest.