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      02-09-2018, 11:23 AM   #30
MKSixer
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Drives: 2015 BMW i8, E63 M6, 328d
Join Date: Jun 2015
Location: Southeast United States

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Garage List
2016 M4 GTS (Allotted)  [0.00]
2013 BMW 328d  [0.00]
2007 BMW M6  [10.00]
2015 BMW i8  [10.00]
Quote:
Originally Posted by Maestro View Post
Be thankful you even have cup holder in your BMW, my marketing professor in business school consulted with BMW when they were trying to expand their market share in the US and he said the Germans did not understand the whole cup holder idea, they could not understand why someone would drive a high performance car and have drink in their hand.

This was also during the time Minivans were putting 20 cup holders.

My professor told them the reason they needed them is so people did not drive with a drink in their hands. They obviously understood that logic.
My E63 M6 had the cupholder added as a concession.
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