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Originally Posted by Dog Face Pony Soldier
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Originally Posted by jstein55
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Originally Posted by m3heaven
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Originally Posted by W///
I like it a lot, wish Toyota would follow suit with an FJ Cruiser replacement. Having said that, I can imagine the dealer mark ups on the Broncos will be crazy in the beginning. Well played!
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Considering you can reserve one now. I don't think there will be markups just MSRP. |
Reservations are just for a spot in line, not for pricing. Dealers are already marking up Mach-E's, I imagine the Bronco is in similarly high demand and will receive the same treatment. |
It's just weird to me when people assume the default position is for dealers to add a markup. That's the exception and not the rule. Even C8 vettes as hot as they have been are being sold at MSRP. I think people hear horror stories and they like spreading the BS. This is prevalent in the Supra thread too. |
I'm not saying every dealer in the country will be marking up, but it is not an uncommon tactic especially at Ford dealers. Like I said, some dealers currently have Mach-E's marked up even for reservation holders, so it wouldn't be surprising that those same dealers would mark up the Bronco. Even Kia dealers marked up the Telluride!