Quote:
Originally Posted by David70
With Porsche being VW owned they have no reason to try to go after the low end of the market. MB doesn't have the same options.
Also add the GLA came out in 2013 in Europe which means they probably started designing it 4 years earlier? They only decided to start sending it here relatively recently and they have been in lower end markets for a long time, far before they worried much about EV's.
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Agree. So Porsche as a brand is being better managed by its brand owner than the MB brand is being managed by its brand owner.
Similar to the Lincoln LS, where Lincoln's brand owner attempted to enter the quasi-sport sedan premium/luxury market, to compete with Lexus, Acura, BMW and Mercedes. The LS didn't sell well, and didn't receive a refresh. Stretching the Lincoln brand DNA into a higher category didn't work. Similar to MB stretching their brand DNA into a lower category, it isn't working.