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It's not something I would actively add to a BMW if I was purchasing one but drove a 4er Gran Coupe with it and I was amazed on how clear and unobtrusive it was. It was there but you never notice it in a way where you would be distractive to the driver. With the addition of the 12" HUD, BMW's HUD is even better based on the video. I don't know Audi's and Mercedes offering and how good they are but stuff like what we see in the video is why BMW generally leads in car tech.
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