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My point is there's a long list of aspects of a vehicle that are completely agnostic to how it is powered. BMW has decades of experience in all of these. Tesla might have more experience in EV-specific traits, over-the-air updates, etc., but those are new to consumers anyway. The traditional aspects like ride quality and accoutrements are important to consumers. More challenging for Tesla is consumers are mature in evaluating these traditional traits and have established expectations. The big boys appear to be getting serious about developing PHEV. Tesla better pedal harder.
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