[00SH4WN]

I don't think it's a bad thing; park an M-sport right next to an M and esthetically they are similar, but not identical. The same undoubtedly can be said about the performance and handling of the two.

And myself (going from a 428 to 440 to M4) can say that there is a progression in performance and the caliber of the machine from one to the next.

Clearly, some BMW enthusiasts enjoy aspects of the non-M models as well as those of the true M division machines; price, performance, esthetics...if BMW is able to provide a product that is an amalgam of these qualities that brings more people to market; than good for them.

Hopefully those same enthusiast will keep progressing forward (as I have) to keep demand for such magnificent M machines high in the best interests of all those involved; including us.