I test drove a 30i with the Misano Blue and Cognac interior and liked that color combination a lot. So much so that I ordered a M40i with that same combination of colors. I also test drove a silver with black interior M40i and that was very nice too. I can imagine the silver and cognac would be sharp. It's a tough decision but I'm happy with the one I made since I saw it in person.
In my experience, the San Francisco Red is very interesting in the way it looks so different depending on the lighting. It also looks a lot different to me in person versus photos / videos. Furthermore, it takes on different shades depending on the angle you are viewing it from. I certainly like it too. Of course, colors are very subjective and there are so many combinations of exterior and interior to consider.
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