Quote:
Originally Posted by Westside Guy
Roadsters which account for a very small portion of their overall volume are getting the short end of the stick as they are making a great deal of money on all of their SUV's.
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Roadsters will never be a volume seller. If that's what BMW is going after, why are they even bothering with Roadsters? It would be fairly inexpensive for BMW to make a Z4M - they can easily pillage the parts bin from the M3/M4 just like what they did in the past. It cost BMW way more time/money/efforts to do SUV M cars than the Z4M...yet they chose the former. M cars are not volume seller either - how many X3M, X4M, X5M, X6M and soon to be X7M does BMW sell? The absurd part is that BMW will do a "Competition" version of SUV M cars, but yet won't do a simple Motorsports version of their one and only true sports car!
Quote:
Originally Posted by mdoneinvt
Because the sad reality is people buy SUV’s even when they are single.
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This is unfortunate of today's generation. As cars are turning into a rolling cell phones, it will be just an appliance.