Quote:
Originally Posted by thaalrasha
I'm not sure i see any relation between a mid engine super car and a big heavy SUV... Clearly BMW has made a choice that would satisfy the US and Chinese volume market over building a super car that would see much lower sales volume and even more development cost and bespoke parts. That's a sensible board decision and quite a boring one imho... but the goal is to make money .
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BMW is a volume company. Your argument/complaint has been present for over twenty years. BMW’s base doesn’t want a supercar.