Quote:
Originally Posted by SCOTT26
The Architecture used for the next generation BMW 3er , 5er , ,7er , X models and the Rolls-Royce Ghost is modular , the Architecture is the central piece and then depending on which model the remaining sections are modular and then applied to distinguish each model whether in SAV or extended wheelbase models.....
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Norbert,
This is a nice piece of PR spin, but let's be frank: you are ordering this because you want to boost stock price by cutting back on manufacturing costs. You saw what Nissan did with the FM platform and thought "us too!".
Your primary concern is stock price, and you're compromising the engineering integrity that got BMW to where it is today.
Frankly, I think you suck as CEO. I didn't think it could get worse than Bernt Piechereider.
Greed. It's shameful.