I get that BMW had the right to do this but charging 250 a month is crazy, not all of us drive an ///M (haha M tax joke
)
I would think that a 20 dollars a month subscription fee would net a larger profit as most will just let it bill month to month rather then other to cancel.
I don't see alot of month subscriptions selling at 250. I do see alot of day passes selling and downloading everything for your car that to can.