Quote:
Originally Posted by termigni
Quote:
Originally Posted by Penguino
And BMW slowly becomes Audi. Zero differentiation. Same model strategy: smaller turbo (2.0T), mid level performance (S4 vs M440), and high performance (RS4 vs M4), yes, M for both since BMW is unfortunately extending the M nomenclature to every possible model.
Now BMW is slowly switching to FWD and AWD only options, same as Audi.
At what point does the ?Ultimate Driving Machine? apply only to certain models?  :
With this lack of differentiation, BMW while gaining a broader market share, will loose its core customer base, eventually becoming just another brand. |
yep. slowly but surely I'm going towards the letter P for the next vehicles. |
And my next SUV will probably be an XC90, new Discovery or even the new 2019 Explorer Sport.
BMW is increasingly becoming so mainstream that for the first time in over 17 years I can actually see myself driving another brand. I have lost that passion for the brand. Every model shares yet again the same engines, the dilution of the M brand has lost the loyalty of most M owners, and now the introduction of FWD to the Ultimate Driving Machine.