As others have said, BMW really screwed the pooch on this one; yeah the looks aren't amazing (from what we can tell), & yeah, it does seem like a tiny car in today's standards, but if this car had a 6MT and/or RWD and/or an Inline 6, I could guarantee it would totally blow the S3 & CLA 45 our of the water.
In a time where cars are endlessly getting bigger & more disconnected, this could have been BMW's final farewell to the driving experience which made them so famous. I know for a FACT that if it even had one of either RWD, Inline 6, or a 6MT, it would be enough to incentivize buying a 2GC for a lot of people (including me!), & it could have sold very, very well. Simply not enough differentiation between the 2GC & the 1 series as someone else mentioned.
This car could've been the perfect little pit bull, but you do you BMW!
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2016 F80 M3 6MT Azurite Black/Sakhir Orange Full Leather
2007 E90 335i 6MT Black Sapphire Metallic/Terra Brown Leather
2017 F32 440i xDrive 6MT Alpine White/Coral Red Leather (SOLD)
2006 E90 330i 6MT Arctic Metallic/Lemon White Leather (SOLD)
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