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Look around, and see how many monthly subscriptions you and your family have. Music (spotify etc), video (Netflix), satellite radio, shipping/shopping (Amazon Prime), etc, and happily paying for it. So the Auto guys are like "me too, me too" and want $500 a year for heated seats, concierge service, google maps, etc. They have to try it too.
Anyway, I'm glad my car needs are basic and I dont need nannies and concierges.
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