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Originally Posted by Tacoma
On the contrary, they're hardly trying. Toyota has the means and resources to make a great IS but they refuse to do so and the result has been plummeting sales.
Old platform, old interior, old engines... basically the same old car that has existed for 8 years. Rumor is they might do a complete remake somewhere between 2023-2025, but that may be too late and they'll end up letting it lapse and eventually scrap it to the junkyard like the GS. Sad.
The Lexus brand outside of SUV's is, frankly, running on fumes. They're essentially an SUV company because that's pretty well all they sell. Without SUV's they are DOA.
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Lexus reminds me of what Cadillac was in the 90s: selling a lot of cars, but their products are stale and uncompetitive relative to the best in segment, and the overall brand popularity is stagnant/declining.
Lexus' volume comes from the RX, NX, and ES. None of these three are particularly impressive vehicles relative to what Germany is churning out, but in light of their lower cost and proven reliability people buy them regardless.
The rest of Lexus' portfolio is irrelevant in their respective segments. The new LS and LC are great, but both are in rapidly declining segments. The previous LS lived on far too long (12 years?) and underwent 2 refreshes as well. By the time the fully redesigned 4-IS comes out in 3-4 yrs, it will suffer the same fate as the new LS.