|
I would have a line of cars that was clearly delineated from each other. There would be 3 or 4 models with 1 coupe and 1 SUV. All models would be feature loaded to to eliminate options and overlap. All models but the entry level model would come in either luxury, sport or competition (think AMG or M). The sport model would not share visual traits with the competition model like sport lines and tuning lines do today. The luxury line would not look like a tamed version of the sport line. The entry level car would be made spartan to encourage people to move upward in the brand. Each level of the brand would stop clearly short of the next level above it.
I understand that this would be a losing business plan but I do long for the days where people wouldn't use the term "just as good" when comparing different models of cars from the same manufacturer.
|