Quote:
Originally Posted by GuidoK
The info from trademarkelite clearly shows that it was the trademark (for class 35/37 businesses) of the watch company Hamilton (in Biel) that was sued and not the other way around.
Lewis lost because the hamilton watch company was already +100 years in business and had already various trademarks under the hamilton brand.
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Sort of...HI registered the mark HAMILTON on 5 May 2015. On 29 November 2017, 44IP filed an invalidation action against this registration.
44IP attempted to trademark the name “Lewis Hamilton” but Hamilton International (now Swatch) opposed the move.
What I can't quite find out is which occurred first.
Its most likely that this was all about protecting Lewis Hamiltons intellectual Property.
I guess the worry is that Swatch will try to expand the fairly obscure Hamilton watch brand and trade off Lewis Hamiltons image as a world wide celebrity.