Quote:
Originally Posted by Darth One
Quote:
Originally Posted by Ibiza
This is the entire announcement, as GOLFFRR left this out:
Ultimate Delivery Experience Continues in SC as Sun Sets on European Delivery
European Program to Begin Phasing Out Operations in May
As the global market has evolved and BMW NA sales volumes have shifted more heavily towards SAVs during the past serval years, the Performance Center Delivery in Spartanburg, South Carolina has seen continuing growth. Since its beginning in 1999, Performance Center Delivery has grown to more than 28,000 vehicle deliveries, while European Delivery, which has delivered approximately 30,000 vehicles since the 1970s, has experienced a significant decline in participation. Although BMW NA has historically represented an average of 2,000 European Deliveries annually, such deliveries have declined in recent years to under 500. Based on these trends and long-term evaluation, BMW Group will end the European Delivery Program in 2020 and cease accepting reservations as of May 18, 2020.
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Well now that this is posted, I REALLY can't blame BMW. I run a corporate department and I think I would get fired if I refused to cancel a money losing program that had only 500 takers a year. I am, however, shocked at how few people have done this in "recent years" (like what, 2019?)
So I guess it's our fault that we didn't do this enough. Or bmw has lost the customers that do this kind of thing... |
It's not that people don't want to opt for it but in my experience, twice, the dealership discouraged this option and for some strange reason, downplayed its advantage and benefits.
If someone knows the real reason why the franchise dealers are not too keen on pushing this program, please educate me..
I could see a lot of people not opting for this, simple because they wasn't aware it even existed, especially new BMW consumers, which accounts for a great number.
Some of us BMW fanatics are the outlier few holdovers, that are privy to this program and would still push for it.
I'm pretty sure the BMW beancounters were happy to let it withered away and slowly die off.