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Originally Posted by MFNATIK
Did I read that right? An X3M getting 100+mpgs?
And yes, these events should be free. They are marketing events meant to introduce and build brand loyalty. Some companies run print and TV ads, BMW focuses (at least used to, maybe they still do) on the driving experience, which they put up these events. I say this is money better spent. They used to be a whole lot better where it truly was a showcase of their total lineup. Sounds like either they've scaled it down quite a bit due to COVID or these things are on their way out.
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Just last year in the Arcadia/Pasadena location the event was above and beyond. They had nearly every single one of their vehicles on display and another entire set available for test drive. They had autocross as well and a drag race area for the 850 coupe. It was like an amusement park for adults lol. I don't know if the event in San Diego the other day was scaled down due to Covid, budgetary issues, or simply because SD is a small market.