Quote:
Originally Posted by Germanauto
These automotive subscription services were never going to work. They are targeting a very miniscule percentage of customers who (a) desire multiple cars and (b) are willing to pay the obscene subscription prices for it. $2000/mo for BMW's boring cars (these are Porsche 911 lease prices) and $3700/mo for the heavy M cars (more expensive than leasing some supercars).
I suppose it seemed like a good idea in theory and I don't fault BMW or other automakers for giving it a shot. But clearly it has no place in the market.
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Honestly if they dropped the price to under a grand and included the M cars, that would be more popular. But I'm sure they would end up losing money.