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The price point is necessary to show confidence in the new model's ability to compete in its segment, rather than merely being the 'value' leader. It's right in the ballpark with Porsche, Jaguar, etc., yet with better-priced option packages.
If the performance stats/experience can deliver (which is the point, anyway), then BMW's pricing logic will be proven strategically sensible.
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—Steve 
'19 MX-5 Miata GT-S soft top
Past BMWs: two '57 Isetta 300s, '70 1600, '72 Bavaria, '78 320i, '18 M240i
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