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Originally Posted by j0oftheworld
Catchy design and marketing. They've been the main sponsor of the NBA for like 10yrs! Blake Griffin etc commercials? I was helping my gfs friend shop around and the sales staff in AZ was clueless. They were trained one way to negotiate on the car and the guy couldn't even understand my theory of her affordability.
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Marketing doesn't mean a hill of beans if your product can't back it up. This provides better insight:
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IRVINE, Calif., June 24, 2020 /PRNewswire/ -- Kia ranked number one in the industry1 today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. "An exceptional run," said Dave Sargent, Vice President, Automotive Quality, J.D. Power."
Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.