Quote:
Originally Posted by Tacoma
Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.
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I’d argue that isn’t a niche, but quite a large number of buyers.
Modern Kia’s are great cars. They have some nice designs, loaded with features, and the finishes are perfectly decent. Combine that with good reliability and low running costs (including a long warranty), and it’s unsurprising that they are becoming so popular.