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      12-30-2013, 08:24 PM   #46
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Originally Posted by Kyle B View Post
It pains me whenever I hear someone inside of a car company refer to its cars as 'products'. It makes me wonder if it looks at its cars with no more fervor than its golf bags.

BMW is being diluted at an incredibly rapid pace.

It looks like I might be in the market for a new car next year, and for the first time since 1997 I'm looking outside of BMW.
That's because now its a pissing contest between the 3 premium manufactures about who sells more

Doesn't matter if you're making good cars or not.
It doesn't matter that BMW is now imitating audi (a4/a5 split, using Sline (M badge on every model) as a marketing trick, a5 sport back is behind grand coupe etc )
You're just shifting boxes, hence the "product" usage

Sad but true
BMW is not catering to its old school fan base
It's now trying to cater to the Chinese market, and sell more cars (fwd? Wtf!)
And before you tell me it's a buisness, it's natural to try to sell more cars
Well how come for the past 30 years or so, no one came up with the bright idea to stick M badges on every model, and to stick with the rwd platform, and not make seventeen different models of the same line
4 series brand coupe : 5 door hatchback of a 2 door version of a 4 door sedan?

Please don't sell us the line that you're making exciting "products"
You're selling out very rule in the BMW rule book, one by one
No M SUV, no diesel M, no turbo charging M, no fwd etc