Quote:
Originally Posted by crossmen00
M cars are designed for hardcore buyers and these buyers are similar throughout the world. Other than M cars, there are already multiple Chinese special models such as G28 3 series --- the car is brutally stretched with even more legroom than standard 5 series, making it a family sedan. Ironically, BMW held their initial press conference for G28 on a race track earlier this year in China, emphasizing the remaining sportiness for a family sedan.
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Sorry, but the Sports Market is no longer their focus. It's not even mentioned (nor are the M2/M3/M4/M5......) in their most recent Investor Presentation.
It's ACES, % of Premium Market and Growth in China - driving overall growth.