Quote:
Originally Posted by euro*
Damn that sucks big time! I'm glad I've done my 2 Euro Deliveries, and it was truly one of the most amazing experiences of my life!
I've worked with BMW Canada on their ED program last year, and I know for a fact that BMW looses a lot of money on the Euro Delivery programs. So probably combined with COVID, this just doesn't make financial sense right now. It is also a sad day for everybody involved with Euro Delivery programs, I've met a lot of people behind the scenes who make this program possible, can't imagine how difficult it will be for them....
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It's a fat write-off for BMW, and it gives BMW an opportunity to inject their brand deeply, making it truly a purchase experience of a lifetime.