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If their yearly deliveries for Euro Delivery is under 500 units for the last few years. I'm sure they aren't hurting too much if some of them don't buy a BMW due to ED no longer available.
We recently bought an X3 because it was the best choice for us, though ED would have been icing on the cake. We did ED my M3 in 2018 and it was a great experience, though the next one would probably be a Porsche as ED is not enough to redeem BMW from the coffin grille.
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