Marketing tactics largely hinge upon the premise of human greed and insecurities.
I heard over the news not long ago the that a great number of Canadians are just a $2000 unplanned bill from financial disaster. I was shocked personally. Us frugal conservative hockey loving Canucks? Alas I don't attempt to assume based on facades. Who knows behind closed doors right?
Nothing wrong with having a Compass to live by.... as opposed to walk as the wind blows.
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