BMW Z4 | G29 - View Single Post - BMW moving away from "M Performance" vehicle branding

cjm41 · 01-16-2020, 05:48 PM

///Marketing

Who cares? BMW M is a marketing branch of BMW now. The M badge means nothing anymore.

BMW takes a dump on heritage and legacy to make a buck by sticking the M badge on like 22 cars. They only care about making their commuter cars easier to sell to badge snobs with low self-esteem who can't be bothered with the ownership experience of a race-bred motorsport-derived automobile but want to feel a bit cooler about driving their snazzy German Camry.

01-16-2020, 05:48 PM	#153
cjm41 Lieutenant 753 Rep 498 Posts Drives: 2010 E92 M3 Join Date: Sep 2018 Location: Southern California iTrader: (0) Garage List 2010 BMW M3 [0.00] 2014 Land Rover LR4 [0.00]	///Marketing Who cares? BMW M is a marketing branch of BMW now. The M badge means nothing anymore. BMW takes a dump on heritage and legacy to make a buck by sticking the M badge on like 22 cars. They only care about making their commuter cars easier to sell to badge snobs with low self-esteem who can't be bothered with the ownership experience of a race-bred motorsport-derived automobile but want to feel a bit cooler about driving their snazzy German Camry. Attached Images __________________ 2010 E92 M3 // IG: @commuter_blue
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