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      07-23-2006, 12:43 PM   #38
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Originally Posted by maq
M = Motorsport is incorrect. BMW M GmbH is not BMW Motorsport. The 2 entities used to be one department under the name Motorsport GmbH prior to 1995. Today BMW M GmbH is a seperate company from BMW AG, its responsibilities are M road cars, the Individual and the driver training program. BMW Motorsport is under BMW Sport, responsible for all motor vehicle (including bikes) racing programs.
BMW USA begs to differ.


“M” stands for Motorsport. And there’s no question that these cars have racing in their blood. The engine roars. The pulse quickens. Exhilaration becomes an understatement. The M Cars. Joy, measured in milliseconds.
BMW AG still incorporates (obviously) the //M in the manufacturing and sales of their street vehicles in the form of //M-Sport and //M# (i.e., M3, M5, M6). A more detailed history can be obtained from "The BMW Experience: Passion for Performance--An insider's guide to your BMW" DVD sent to BMW owners.

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