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Yes, it looks good and it may have a few useless gadgets on the dashboard, but...
The old Z4 35is from 2010 had the same power and torque as the new Z4 in (at least in Europe), but with a better responding N54 twin-turbo engine and also a DCT gearbox instead of an automatic.
Looks to me that the new Z4 iteration is offering less value to the customer, not more like it should. I'm sure it will also be way more expensive than the old Z4 35is.
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