[Ibiza]

Originally Posted by bluzbra

It might. The issue then is, dealers that typically give heavy discounts on their cars and sell them "at a loss" do it because they get kickbacks from BMW NA for the number of cars sold, even if they made no money on them. With demand being down and less people buying, the dealers will truly have no reason to sell cars at a loss because they won't get any volume incentives/kickbacks from BMW NA. So each loss on a car will truly be a loss. I don't think dealers can afford to do that. They may just wait the storm and sell the same cars for an actual profit when demand is back up.

BMW NA is giving full 5% AVP through June and $1,000 incentive aka extra trunk money. I have been leasing BMW's for the past 15 years, even during the Great Recession, and still received bare bottom pricing. Customers leasing/purchasing vehicles at $100,000 + will generate significant AVP revenue for the dealership. It's the entry level models that will be tough to discount.