Been a thing forever. Not everyone advertises that though. Sometimes it's a "slip the valet an extra $5/$10/$20 to keep it up front" deal. It just depends on how much space the place your parking at has.
Hell, even malls do it. When I lived in Phoenix the Chandler Mall valet's would park your car up front if you tipped them up front or had a cool car.
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2012 135i M Sport Alpine White
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