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If they continue to set out their hybrids as economy vessels, I don't see them selling many more. But if they start selling them as performance models ("hot" hybrids), then they can be the "ultimate driving machines" with lots of instant torque.
But first BMW has to get its head out of its rear end. They are bringing the 530e to the US but not the 545e which is the only way I would upgrade. BMW should leave the economy fuel efficient models to the mainstream sellers (Ford, Toyota, VW, etc.) and focus on performance.
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