Quote:
Originally Posted by Sedan_Clan
I wish there was a metric for engaging and polling buyer's [not from the forum] who have participated in ED during past purchases and who would not buy another BMW based solely on ED being canceled. I would bet there aren't many out there who would write off an entire brand over something like that........especially when the next best car likely doesn't have an ED program either. Is it worth buying the lesser car because of a trivial matter? Maybe. Maybe not.
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Probably impossible to obtain that metric. Even if you can it would be skewed. There are no lesser cars in the marketplace, all the tiers are fairly competitive with each other, and even if they do lose it would be on the thinnest of margins, or there was a specific need or requirement that one fulfilled that another did not.
I likely won't be buying another M car because of a few factors. The options mix of the G80 does not make sense to me, the design of the G80 does not make sense to me, BMW Canada has made leasing and insuring a leased vehicle an infuriating experience, nevermind the fact that the company they've partnered with is wholly incompetent and unable to maintain even a semblance of data privacy. ED is a factor but it's icing on the cake, it is what drove me to buy a new M car vs used. The BMW individual program provides a similar type of incentive because I want a F80 in LSB, therefore I ordered new. I am more likely to go for a new P car because they are doing ED, otherwise I would buy used.
Quote:
Originally Posted by ///M4ster Yoda
I don't think your describing Brand Loyalty more ease of ownership/purchasing(leasing). There is nothing that sets BMW apart any longer sadly except for 2 models with 6MT (USA). The customers you described will just move on to another brand in 3 years.
Brand Loyalty is created by standing apart and offering things others don't (ED, Superior Drivers Cars, Tech cough cough Tesla). BMW currently has nothing to set them apart. Loyalty will continue to be in the shitter for them.
You'll disagree but the G8x mess isn't helping.
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This is partly the truth, and even at 2 models with 6MT BMW is distinguished in the pack and fosters brand loyalty because the values align with a certain group of people. That is until the same people choose to go with a P car instead.
But I disagree with with tech being a driver of brand loyalty, because it isn't. Tech would be the driving force to whichever brand puts out what is generally accepted as "high tech" for the time.
Brand loyalty is fostered in many ways, it is when the company goes above and beyond what's expected. It is the personal experience with sales and service. It is the product resonating at a personal/emotional level with the customer, and of course willingness to serve a specific subset of wants despite everything pointing at otherwise. 6MT falls in the latter camp of things, BMW does nothing to distinguish themselves in the first two because MB/Audi/Lexus all do the same thing, and they've absolutely dropped the ball in the personal and emotional connection(Yes I'm talking about the G8x debacle, and to an extent the 8 series as well).