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The survey is a sham. It is true they get slammed for anything but 10s. When I bought my 15 M3 I gave them a 9 for one category. Salesman didn't get bonus for the entire quarter or something like that and dealership lost money as well. I just purchased a 16 and my experience wasn't that good but they gave a good discount and good money for my trade. The rest of the experience Pretty bad. But I gave them 10s this time as I didn't want to hear them bitch again. It's all a false picture that BMW is getting when the dealers almost beg you to give 10s, especially if it's going to be your service dealership. It's sad.
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