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I think we just need to accept that bmw isn't producing sports cars, or particularly engaging cars anymore. The brand is building luxury GT type cars for those who want a soft, stylish ride. They're catering to an older demographic, vs in decades past, when their target market was younger professionals who appreciated an engaging, athletic, stiff ride (at the time anyway).
It's not just bmw, most manufacturers are going in this direction. Technology and comfort rule the day. Most motorists these days wouldn't know good steering feel if it bit them in the ass. They care about the stereo, apple car play, and all of the various toys and creature comforts. The driving enthusiasts who are willing to sacrifice some comfort to have a truly engaging car, make up an ever shrinking market. If bmw released the cars from the E* generations in the current market, they'd be lambasted and ridiculed for making unrefined cars. True driving focused cars will occupy ever shrinking niche segments. Unfortunately, the days of main stream models having those characteristics is ending.
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