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Yeah turbo doesn't mean anything these days, its more of a legacy for Porsche for the higher end model to be called turbo. You can get a base Carrera now, that is already turbo'd, and do a tune/downpipe and make as much power as the outgoing 911 Turbo. But you wouldn't call a Carrera S a 911 Turbo.
You could bring this up about the 'competition' branding that BMW does. Apparently some seat cut outs, louder exhaust, and heavier 20" wheels means your car is now 'competitive' all of a sudden.
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