Quote:
Originally Posted by AustinPowers007
I don't care how many millions of dollars BMW spent to "perfect the auto transmission." A 6-speed manual is just more fun and involving to drive in a roadster than an auto tranny... as anyone who has driven a Porsche Boxster, Mazda Miata, or earlier generations of the BMW Z can attest.
|
Absolutely...Steve Jobs created something that customers really want without relying on market research. Market research by definition is looking backwards and not creative. Without innovation, one cannot entice customers ongoing. Nokia, Ericson and Sony all spent tens of millions on market research each and look where that took them.
So most companies don't know what customers really want most of the time...