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It is interesting to see how the car market has changed over the years. Every manufacturer seems to offer about the same thing (sedan, small SUV, Mid SUV, Large SUV, etc). The packages are almost exactly the same also.
The point that styling (interior and exterior) is going to be a big differentiator is spot on. In addition, the "feeling" that a person has in the car will also be a big impact. I recently purchased a X3. When looking across similar competition (Jag, Mercedes, Audi), it was really about the style and feelings. In fact, I started in Jag because I like the style until the LCI changes.
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