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The s class is the s class; it doesnt need to be good to sell, because there are always plenty of fucking idiots that will still buy it to impress equally idiotic neighbors and golf buddies. Took a ride in one belonging to a family member recently; impressed me about as much as a naked man would impress ellen degeneres. Hideous inside and out, boat-in-stormy-weather handling, frenetic transmission-on-crack....just terrible like all benzes.
I summed it up in one sentence when he asked what I thought as we got back: "shouldve saved 40 grand and bought a kia k900."
Bottom line, the next 7 will remain a better driver and better looking, but will also remain lower on sales chart. Nothing they do will help them suddenly overtake the camry of the luxury barge segment.
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