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Part of going to the autoshow is nostalgic for me. Remembering spending the day with my dad walking around looking at all the cars. It was more than just seeing what to buy next (I was a kid so I wasn't buying anything lol). It was about getting all the brochures and posters that would inevitably end up on my bedroom wall.
To me, these are the kinds of memories that made me really like certain brands. It got me hooked early. Manufacturers can choose not to participate but in my opinion it's doing them a disservice...but hey I'm not in marketing so what do I know.
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