Quote:
Originally Posted by thebmw
I don't know why BMW is so desperate to change every aspect of their design language when that language was working!
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Marketing gib: To lead and stay forward, you have to break new grounds, even if it means widespread resistance, we will be pioneers as we bring our brand forward to the next generation. Pioneers and those who break the mould are remembered, followers are forgotten (remember, marketing gib, it doesn't have to make sense)
Reality: We want to sell more to those who likes to display their wealth, ie. One country in Asia, with a flag that is mostly red with some yellow stars