Quote:
Originally Posted by kyriian
Marketing gib: To lead and stay forward, you have to break new grounds, even if it means widespread resistance, we will be pioneers as we bring our brand forward to the next generation. Pioneers and those who break the mould are remembered, followers are forgotten (remember, marketing gib, it doesn't have to make sense)
Reality: We want to sell more to those who likes to display their wealth, ie. One country in Asia, with a flag that is mostly red with some yellow stars
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I don't buy the "blame Chinese consumers" line. For many years BMW has offered different front ends -- the MSport being very different from the luxury or sport lines front ends. If the Chinese argument were true, BMW could offer both front ends.
But instead BMW designers are sticking with their design and choosing to insult its historic customers. Coca Cola faced a similar crisis years ago and immediately came out with "classic coke" while still selling "new coke" for a while to save face. When is the last time you heard "new coke"?
Coca Cola is thriving. We will have to see if BMW is on a downward spiral.