Quote:
Originally Posted by LogicalApex
The biggest problem for them is Tesla has made adding features over the cars lifespan a luxury feature. I don't know how much longer BMW can keep it up. The only thing Tesla seems to be lacking is interior quality. I can see that gap closing.
I thought iDrive 7 was their attempt to finally compete. A unified platform across their cars they can deliver new features to over time. It is looking like they are far from the mark.
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Precisely this! Looks like BMW are retreating back to old planned obsolescence habits. Lack of innovation always stifles a company's future.
Think of all the Tesla's sold worldwide that would have otherwise been BMW/Merc/Audi etc sales had they not existed. In years to come, Tesla will continue to grow and the incumbents lose market share due to their old ways.
What's the best way for us all to collectively or individually give feedback to BMW? Enough so they actually do something about it!