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BIMMERPOST Universal Forums General Automotive (non-BMW) Talk + Photos/Videos Apple Hires Former BMW Executive Ulrich Kranz for its Car Project

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      06-10-2021, 04:58 PM   #1
rmanm4
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Apple Hires Former BMW Executive Ulrich Kranz for its Car Project

https://www.bloomberg.com/news/artic...ed-car-project
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      06-11-2021, 02:36 PM   #2
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Well, Apple can't use iDrive as a branding name for several obvious reasons...
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      06-11-2021, 09:35 PM   #3
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Quote:
Originally Posted by Efthreeoh View Post
Well, Apple can't use iDrive as a branding name for several obvious reasons...
With enough time or money anything is possible.

Re: Ulirch I wonder how the people at Canoo are taking this news.
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