BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BIMMERPOST Universal Forums General BMW News and Cars Discussion BMW Design Boss Thinks Customising Is Cool

Post Reply
 
Thread Tools Search this Thread
      12-01-2020, 02:54 AM   #1
BMWGirlFL
Lieutenant
BMWGirlFL's Avatar
1535
Rep
581
Posts

Drives: Z4 M40i
Join Date: Jan 2019
Location: South Florida

iTrader: (0)

Garage List
BMW Design Boss Thinks Customising Is Cool

https://www.carsguide.com.au/car-new...look-bmw-81656
Quote:
We don't mind if you change the 4 Series look: BMW

BMW’s new 4 Series might not have received the warmest reception when it first showed its face earlier this year, but the car’s designer won’t mind if you change its look.

Speaking to Australian media ahead of the 4 Series coupe launch, BMW head of exterior design Christopher Weil said the premium two-door mid-sizer was built to intentionally to stand far apart from the platform-sharing 3 Series.

“We wanted to divide the 4 Series more from the 3 Series … they were very much the same – let’s say in design expression, and now we wanted to split up the characters,” he said.

“The 4 Series, in our aim, should be more expressive, more progressive and also more elegant than the 3 Series.

“They are two different cars addressing two different sorts of customers, that was the aim whilst designing the car.”

Mr. Weil is aware of the polarising reception the 4 Series has received online since its reveal, but believes that pictures don’t do the new car justice, and that customers are quick to warm to the styling once they see the car in the metal.

However, Mr Weil also said he is open to customers choosing to modify their 4 Series – or any other BMW model – up to, and including changing the unique oversized kidney grille.

“I like the idea of customising – we see it in the motorcycle world, there’s a lot of customising – and if people think ‘we can tune a car, we can make it different’ or they’re kind of styling the car to their own personality even more, of course they should do it,” he said.

“We have certain offerings at BMW – they are very expressive pieces – or you can even put on aftermarket (parts), and great wheels and stuff like this, but even if people go somewhere else and customise the car, it’s fine with me, I think it’s cool.

Though the car is only hitting showrooms around the world now, there are already aftermarket parts suppliers who are working on a front bumper and grille to give the 4 Series a more traditional look.

However, Mr Weil said he believes that pushing the limits of car design is good, despite the online negative reception of the new 4 Series.

“To polarize with design is also very good, it’s a good thing because I think there are enough cars in our line-up which are addressing classical themes or classical beauty, let’s say, but we want to shift the boundaries with our product,” he said.

“With every product we want to kind of create something which is very special and that’s the goal.

“We are hoping that this car appeals to young customers, but I would say if young or old, it’s addressing a certain mindset.”
Emphasis added.
__________________
Appreciates appreciated.

Last edited by BMWGirlFL; 12-01-2020 at 08:14 PM..
Appreciate 0
      12-01-2020, 09:32 AM   #2
BMWCCA1
BMW Owner Since 1971
375
Rep
299
Posts

Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (1)

If the point was to differentiate the 4 from the 3, why does the new M3 share the same (ugly) front-end?

Can't say I've ever met a designer whose intention was to create a pallet for self-expression by the owner that involved cutting off the whole nose and replacing it with someone else's design. Sounds like a lame excuse for failure. But that does leave an opening for a new career in Four-Series Rhinoplasty for someone.
Appreciate 3
stein_325i8902.00
XMetal665.00
MBM340274.00

      12-01-2020, 10:38 AM   #3
SteveinArizona
Colonel
United_States
1876
Rep
2,723
Posts

Drives: BMW 530e
Join Date: Jul 2016
Location: Greater Phoenix

iTrader: (0)

Quote:
Originally Posted by BMWCCA1 View Post
If the point was to differentiate the 4 from the 3, why does the new M3 share the same (ugly) front-end?

Can't say I've ever met a designer whose intention was to create a pallet for self-expression by the owner that involved cutting off the whole nose and replacing it with someone else's design. Sounds like a lame excuse for failure. But that does leave an opening for a new career in Four-Series Rhinoplasty for someone.
+1 The ugly snout on the 3 series makes a complete liar out of the designers. They must thinkwe are really, really stupid to believe their crap.
Appreciate 3
stein_325i8902.00
MBM340274.00

      12-01-2020, 11:31 AM   #4
arashir
Private First Class
142
Rep
145
Posts

Drives: F82
Join Date: May 2017
Location: USA

iTrader: (1)

We can all rest easy now that Mr. Weil has given us permission to modify our own property
Appreciate 10
pz6192746.00
Theodore447.00
stein_325i8902.00
Vivek.305.00
King Rudi9141.00
MBM340274.00
A6bullet323.50

      12-01-2020, 01:44 PM   #5
BMWCCA1
BMW Owner Since 1971
375
Rep
299
Posts

Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (1)

Quote:
Originally Posted by BMWGirlFL View Post
It is what it is. Pics & positivity please.
I'm positive that's an ugly design.

There, does that make you feel better?
Appreciate 1
MBM340274.00

      12-01-2020, 03:52 PM   #6
chris719
Brigadier General
4178
Rep
4,498
Posts

Drives: '08 M Roadster
Join Date: Oct 2007
Location: NJ

iTrader: (0)

Quote:
Originally Posted by BMWCCA1 View Post
If the point was to differentiate the 4 from the 3, why does the new M3 share the same (ugly) front-end?
The M3 and M4 always share the front design to avoid having to do testing on two different designs with different airflow / thermal characteristics.
Appreciate 0
      12-01-2020, 04:39 PM   #7
thebmw
Post Advisor
thebmw's Avatar
882
Rep
1,443
Posts

Drives: Many BMWs and SRTs
Join Date: Feb 2010
Location: Illinois

iTrader: (4)

"BMW Design Boss 'Fine' With People Customizing New 4 Series"
"Everyone hates the new grille. Now it's official."

https://www.motor1.com/news/457457/b...e-with-tuning/
Appreciate 0
      12-01-2020, 04:41 PM   #8
thebmw
Post Advisor
thebmw's Avatar
882
Rep
1,443
Posts

Drives: Many BMWs and SRTs
Join Date: Feb 2010
Location: Illinois

iTrader: (4)

So now BMW says they want you to customize yet they take down NEWTIS.info and fight for the law preventing people from working on their own cars. Sounds like they are off of they anti-psychotic medications right now. That's the only way we can explain their erratic design language and PR behavior.
Appreciate 1
cooolone2271.00

      12-01-2020, 05:10 PM   #9
pz619
Colonel
2746
Rep
2,963
Posts

Drives: F87 M2C
Join Date: Oct 2013
Location: San Diego

iTrader: (1)

Unfortunately, it feels more like damage control at this point. I don't fault BMW with taking a design risk. Personally, I really don't like big grills on cars, but other people do like it. I think where they completely lost me was their idiotic ad campaign (especially the iX) which frankly came of as condescending and immature.

They basically dressed up this sentiment with nicer words: "Fuck you, buy it otherwise you're an out of touch geriatric with one foot in the grave". I'm 38, so it just comes off as insulting.
Attached Images
 
Appreciate 3
stein_325i8902.00
Germanauto5630.00
MBM340274.00

      12-01-2020, 06:49 PM   #10
BMWCCA1
BMW Owner Since 1971
375
Rep
299
Posts

Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (1)

Quote:
Originally Posted by chris719 View Post
The M3 and M4 always share the front design to avoid having to do testing on two different designs with different airflow / thermal characteristics.
And that's just bunk.

The M3 has always had the same nose as other 3-series of its vintage, as has the M4 shared the front end with all other contemporary 4-series models.
Appreciate 0
      12-01-2020, 08:12 PM   #11
Smooth 330i
Lieutenant Colonel
Smooth 330i's Avatar
922
Rep
1,985
Posts

Drives: 330i
Join Date: Sep 2011
Location: PA

iTrader: (9)

yeah he likes customizing because he is on his way out after these disasters he calls design
__________________

TC Kline D/A | Dinan | Quaife | Evolve | Stoptech BBK | M3 Bits | Turner | Braile | Supersprint | Recaro | BMW Perf | Macht Schnell | APEX | Ground Control |
Appreciate 0
      12-01-2020, 08:28 PM   #12
IllSic_Design
Colonel
IllSic_Design's Avatar
United_States
1380
Rep
2,230
Posts

Drives: 09 E92 335i
Join Date: Jun 2016
Location: Northern California

iTrader: (1)

Quote:
Originally Posted by BMWCCA1 View Post
And that's just bunk.

The M3 has always had the same nose as other 3-series of its vintage, as has the M4 shared the front end with all other contemporary 4-series models.
Not exactly

The M3 has always used the COUPE version of the front end. E46 had multiple front ends, E46 M3 used the coupe version. E90/92 M3 had both 4 door and 2 door versions, and they BOTH used the coupe front end. F8X both use the coupe(or 4 series) front end. Same on the new G8X.
Appreciate 1
chris7194177.50

      12-01-2020, 10:37 PM   #13
chris719
Brigadier General
4178
Rep
4,498
Posts

Drives: '08 M Roadster
Join Date: Oct 2007
Location: NJ

iTrader: (0)

Quote:
Originally Posted by BMWCCA1 View Post
And that's just bunk.

The M3 has always had the same nose as other 3-series of its vintage, as has the M4 shared the front end with all other contemporary 4-series models.
Uh, yeah, except you're completely wrong. They have always used the coupe front end. It's just never diverged this much so you, apparently, never noticed.

A better way to put it is that the M3/M4 (or M3 sedan) always has the same front and it is always bespoke.
Appreciate 0
      12-01-2020, 10:47 PM   #14
cooolone2
First Lieutenant
cooolone2's Avatar
271
Rep
363
Posts

Drives: 20' M240iX B58, 01' 330XI E46
Join Date: Jul 2019
Location: NY, USA

iTrader: (0)

Well, talking the talk is just a bunch of candy coated Bull...

Walk the talk!

Allow complete customization, so I can have functionality across models, and ala kart options, including paint colors and of course, stop voiding warranties when the failure has nothing to do with the mod!

Lol, never happens!
Appreciate 1
      12-02-2020, 01:58 AM   #15
frankchn
First Lieutenant
218
Rep
302
Posts

Drives: F90 M5
Join Date: Aug 2015
Location: Bay Area

iTrader: (0)

Quote:
Originally Posted by cooolone2 View Post
Allow complete customization, so I can have functionality across models, and ala kart options, including paint colors
That's the way to Porsche-style option pricing though. Not sure I want to add 30% of the base car MSRP in options just to get it decently spec'd out.
Appreciate 1
chris7194177.50

      12-02-2020, 02:06 AM   #16
frankchn
First Lieutenant
218
Rep
302
Posts

Drives: F90 M5
Join Date: Aug 2015
Location: Bay Area

iTrader: (0)

Quote:
Originally Posted by chris719 View Post
Uh, yeah, except you're completely wrong. They have always used the coupe front end. It's just never diverged this much so you, apparently, never noticed.

A better way to put it is that the M3/M4 (or M3 sedan) always has the same front and it is always bespoke.
Yup, that's why the F80 sedan has two LCIs: https://www.bmwblog.com/2017/01/25/b...ft-march-2017/

Once for the back when the F30 sedan was facelifted, and once for the front when the F32 coupe got its facelift.
Appreciate 1
chris7194177.50

      12-02-2020, 01:39 PM   #17
383vett
Captain
383vett's Avatar
United_States
331
Rep
692
Posts

Drives: 2018 X3 M40i, 2012 X3 Xdrive35
Join Date: Aug 2012
Location: Moraga, California

iTrader: (0)

I can't believe how huge grills have become the trend. We have always had BMWs and I wanted to explore the Lexus brand because my dad had one years ago and it was perfect. I couldn't even make it into the showroom because of the grills.
__________________
2016 Z06 Vette, 10.53@132
1984 Vette, 406, 10.23@131
Appreciate 0
      12-06-2020, 01:38 AM   #18
Artemis
Moderator
Artemis's Avatar
Belgium
14489
Rep
10,906
Posts

Drives: BMW M2C (BSM)
Join Date: Jun 2011
Location: Belgium

iTrader: (0)

Would be interesting to know how 4-series and G80 M3 and G82 M4 sales are going, especially in Europe.

If sales would turn out to be lukewarm, "design expression" will be changed. A car company is way more interested in selling cars than in peculiar "design expression" claims.
__________________
///M is art Artemis
Appreciate 0
      12-06-2020, 10:34 AM   #19
BMWCCA1
BMW Owner Since 1971
375
Rep
299
Posts

Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (1)

Quote:
Originally Posted by chris719 View Post
Uh, yeah, except you're completely wrong. They have always used the coupe front end. It's just never diverged this much so you, apparently, never noticed.

A better way to put it is that the M3/M4 (or M3 sedan) always has the same front and it is always bespoke.
Don't be so parochial. There were M3s before there were 4-series, and the grilles from M3s would always fit in the normal 3-series cars. For instance, and E30 M3 center grille fits any other E30. There was no compelling reason for BMW to use the new 4-series grille on the upcoming M3 when the M340i front-end would have served perfectly well. Jamming the grille from a 1972 Ford Torino in the M3 isn't supported by any engineering or aero-tuning claims.

Appreciate 0
      12-06-2020, 10:37 AM   #20
BMWCCA1
BMW Owner Since 1971
375
Rep
299
Posts

Drives: 1964 700 Sport Cabriolet
Join Date: Apr 2014
Location: Central Virginia

iTrader: (1)

Quote:
Originally Posted by Artemis View Post
Would be interesting to know how 4-series and G80 M3 and G82 M4 sales are going, especially in Europe.

If sales would turn out to be lukewarm, "design expression" will be changed. A car company is way more interested in selling cars than in peculiar "design expression" claims.
How about just 430 and M440 sales, since the US hasn't gotten any M4s yet?

We haven't sold a single one. Can't even remember anyone test-driving them and we've had two M440i and one 430i in stock for some time. Mostly we have BMW owners take a look at them and tell their significant others "see, that's what I was telling you about" and laughing at the design. The most positive comment is "it doesn't look as bad in person".
Appreciate 0
      12-06-2020, 10:47 AM   #21
PYE46M3
First Lieutenant
United_States
435
Rep
394
Posts

Drives: E46 M3, E92 M3
Join Date: Nov 2018
Location: MI

iTrader: (0)

BMW is working in overdrive and almost going bankrupt with all the money they're spending to force this car down our throat..... but no one gives a shit.
__________________
2005 Phoenix Yellow E46 M3 6MT Coupe
2013 Interlagos Blue E92 M3 ZCP 6MT CF Roof
Appreciate 0
      12-06-2020, 11:15 AM   #22
henrylee
Lieutenant
henrylee's Avatar
United_States
400
Rep
514
Posts

Drives: 2018 F80 M3 6MT
Join Date: Feb 2012
Location: SoCal OC

iTrader: (3)

^ would have been easier to just admit mistake and change the grill. Now they are loosing loyal customers to other brands (Porsche).
__________________
2018 F80 M3 6MT///Black Sapphire w/ Sakhir Orange Leather
2006 S2000 AP2 Laguna Blue Pearl 6MT
Appreciate 1
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 08:26 AM.




bmw
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2021, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST